The Way Covert Filming Uncovered a £28 Million Timeshare Fraud

Prosecutors have labeled it as a major frauds of its type in the UK.

In all 14 defendants have been found guilty for their role in a multi-million pound scheme to cheat over 3,500 timeshare owners.

The affected individuals were desperate to get out of age-old vacation property deals and tried to find assistance.

The majority were in the age range of 60 and 80. More than 500 of them parted with over £10,000, and a single victim paid more than £80,000.

Those victimized were exposed to intense sales meetings extending for six hours. They were out of money, holding worthless fake "points" and continued to be bound by expensive timeshare contracts they frequently were unable to use.

The Company At the Heart of the Deception

The company at the heart of the scam was the timeshare resale company. They collected clients' cash to support the proprietors' lavish standard of living of exclusive education, luxury homes and private jets.

The individual at the head of the organization, Mark Rowe, was given a seven-and-half year jail time in January for fraudulent conspiracy.

On Friday, his wife another individual was part of the concluding cases to hear their sentences.

She was given a 24-month suspended jail sentence at Southwark Crown Court after admitting illegal fund handling.

The outcome represents a long time coming and signifies a major victory for the individuals who testified, the authorities and the Crown.

The Way the Probe Started

The first knowledge of the firm was in the summer of 2016. I was working in the reporting team of a broadcasting service, producing documentary programmes.

A friend noted that his parent had taken over the rights of a timeshare apartment in the Spanish coast and, after long-term use, had commenced searching to terminate the contract.

It is important to recall how popular vacation properties had become with English tourists in the last decades of the 20th century.

Vacation properties enabled families to occupy the same accommodation annually, or trade their time slots with other owners who had properties in different locations. Approximately 600,000 sun-lovers took up that chance.

The first timeshare rush was accompanied by a lot of accounts about dishonest operators mis-selling properties. They appeared frequently on investigative TV programmes.

The standard holiday ownership agreement locked buyers for decades.

In that period, those owners who had used their regular accommodation in the sunshine for decades were getting older, and a large proportion were hoping to say farewell to their vacation investments.

Several had reduced ability to travel and couldn't get to their properties. Others just thought they'd enjoyed sufficient use from them. And a portion had died, in many cases passing on their family members to inherit the agreements - along with their regular contributions and service charges.

The Covert Probe Unfolds

This was the situation the relative had found herself. She searched the web for options and discovered SMT, a business whose digital platform claimed to get her out of her agreement.

Yet, having made a payment and arranged an appointment with them, her family had doubts.

Additional investigation uncovered many victims claiming they had submitted funds and received no benefit in return. Indeed, they had suffered financially. Substantial amounts.

The reporting group started looking into what was going on. It was rapidly apparent that there were some shady characters active in the timeshare resale sector.

A legal professional had hundreds of individual complaints waiting to sue the company.

We spoke to clients who had used the firm and they collectively described identical situations. They believed the firm would acquire their investment off them but when they attended a meeting (for which they paid up front) they were advised there was no potential buyers.

Instead, they were pushed - indeed pressured - to spend more money acquiring "Monster Rewards", named after the business's umbrella group, the parent organization.

What exactly these were was not exactly clear. They seemed similar to a form of credit, providing reduced-price holidays and benefits and retail offers.

And they were apparently "exchangeable with additional holders, at a future date.

Committing funds at the time would produce an future return that would cover the company's charges and result in the timeshare holder with a gain, freed at last from their burdensome contract.

An unbelievable offer? Well, yes.

A 'Misleading Scheme'

Based on these descriptions were true, this was a massive scam.

It's what is called a "misleading sales."

Someone - here the company - "lures the customer by advertising a defined offering and then say that's not available, directing the individual to another, inferior option.

Such practices are unlawful. Equipped with all the testimony we had assembled, we argued to secretly film one of the firm's consultations.

Such an operation demands dedication, work, and compelling reasons for why this is the only way to gather the evidence required to confirm deceptive practices.

With approval secured, our limited crew organized a consultation with one of the organization's staff in the English town.

Posing as a member of the public aiming to assist his parent out of her timeshare contract|holiday ownership agreement

Kevin Dixon
Kevin Dixon

Elara Vance is a game designer and digital storyteller passionate about immersive experiences and indie game development.